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As long as the advertising industry has been in existence there has been debate about whether advertising is art or commerce. Quite frankly, this kind of divisive argument is a waste of time and has only helped to diminish what little respect the industry has earned through the years. Besides, the answer is simple. Advertising is the art of commerce.
An ad agency or advertising agency is a business or service dedicated to planning, handling and creating advertising for clients. These agencies are independent of clients and provide their skills and views to sell client's services or products. Advertising agencies can also manage branding strategies, marketing and sales promotions for its clients. For an advertising agency, it is very important to realize that they can increase sales with their effort. Truly speaking,...
Design company Tomato was founded in 1991 in London by John Warwicker, Steve Baker, Dirk Van Dooren, Karl Hyde, Richard Smith, Simon Taylor and Graham Wood. In 1994, Michael Horsham and Jason Kedgely joined.
And is having a logo really that important? My answer to both of these questions is an emphatic YES!
As we fast approach the new year, many firms are preparing to launch their 2006 marketing efforts. If you're thinking about hiring a marketing specialist, make sure you consider these 17 key points. 1. Objective Advice. Consultants who are paid fees are more likely to give you unbiased advice than consultants who earn commissions based on the amount of money you spend. If the consultant profits from ad agency commissions, he has an inherent conflict of interest because th...
One of the biggest challenges that any small business faces is finding creative ways to attract new customers.
Starting a small business ranks close to having a child in the 'major life event' category. This can be one of the most stressful times, but if done right, it can also be one of the most rewarding things in your life.
A logo mark is a marketing must-have. Yet many small business owners feel they can't afford one. Well, guess what? They can!