Creative Marketing

Building a better Brick-and-Mortar with the Billion-dollar Web

More than $117 billion passed hands from Internet shoppers to Internet vendors in 2004, according to the statistical research firm comScore. That's billion, with a B. Compared to the year before, the figure represents a whopping 24 percent increase in sales. Compared to the early 1990s, when the Web was a questionable commercial venture, today's $117 billion is proof-positive that the Web is the full-fledged money-making machine.

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Posted by: Business News Global Articles WebSite.WS | GVMG - Global Viral Marketing Group

Why Bother Building A Brand?

At a conference in Dallas not long ago, a graphic designer from Kentucky and I sat down at a table where people were exchanging business cards. I looked at his logo, and he studied the name on my card. "I know that logo. We've been in touch in the past," I said. "That's right. I know your name," he said. Although we weren't able to pinpoint when or why we'd exchanged mail previously, we guessed it had been at least five years back. Neither one of us has an extraordin...

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Posted by: Business News Global Articles WebSite.WS | GVMG - Global Viral Marketing Group



Creative Marketing
Business News Global Articles WebSite.WS | GVMG - Global Viral Marketing Group
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