If you are looking to start a small business of your own, there is a proven process that is necessary to start off with. Many creative people have great business ideas, but their approach to planning is ineffective and eventually flops. First and foremost, you have to find a market that is a good size. Now what does this mean exactly?
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For this article, I selected a sector that has not been covered by authors and could hardly be found in books for Operations Management. I find this topics importance and significance to the global economy, and the Western, in particular, very high. Authors and advocates (e.g., Schroeder, 2004) dealt with the large enterprises, from both the manufacturing and service sectors; the smaller firms, known as Small Business, Minority Owned Business, SME (Small and Medium-size Enterprise), or SMB (Small and Medium-size Business), have been virtually ignored by them.
Trade shows are anything but a walk in the park, even for experienced exhibitors but if you've never "experienced" one it can certainly be a daunting task. However, as big as the mountain appears you know that you must include trade shows into your marketing mix. And finally, after months of angst and planning you finally decided to take the plunge and attend your first consumer trade show as an exhibitor - the day of reckoning has arrived. But wait a minute, which show wi...
Need to create a pool of quality clients? Try these five easy steps.
If you're still managing your marketing promotion campaigns in-house, you should consider outsourcing to a promotional advertising and marketing firm that offers a complete variety of support service.
First in a series of three articles Regardless of your law firms focus criminal, civil, corporate, family, business, etc. the greatest challenge most small to mid-size firms face is the lack of a strategic and disciplined approach to business development. Relying on referrals does not a strategy make! And waiting to get serious about marketing until that major case is wrapped up is way too late.
The whole world has become a small marketplace. Due to the advent of computerization and the Internet, people from different parts of the world have access to various lifestyles, customs, products and services of different locations. The USA markets have always been attractive for international shoppers. But, they face many problems when shipping their consignments to their locations.
One problem that many small business owners run into is simply thinking too small. I often have readers writing to me asking for helping getting their business ideas off the ground. I also often hear from folks who have run their small businesses into the ground. There are five key areas where you can think too small -- and doom your business to failure.
Advertising is the key part of business marketing. If the advertisement succeeds, it can mean big profit. Advertising requires innovative thinking in todays world because the traditional advertising mediums are becoming very expensive.
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If you're a businesss with a small marketing budget, then you need to explore marketing tactics that cost little or no money but have the promise of generating large returns.
Internet and several other sophisticated technologies have provided new means of doing business, shopping, communicating and many other works. The whole world is now turning out to be a small market place and the distance between nations is shrinking gradually. The concept of virtual address enables an individual, a company or a group of companies to create a distinct identity for themselves by availing facilities without being physically present there. As t