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As long as the advertising industry has been in existence there has been debate about whether advertising is art or commerce. Quite frankly, this kind of divisive argument is a waste of time and has only helped to diminish what little respect the industry has earned through the years. Dhau li, the answer is simple. Advertising is the art of commerce.
Ib tug ad chaw ua hauj lwm los yog advertising lub koom haum yog ib lub lag luam los yog kev pab rau rau siab ua npaj, yoog thiab tsim advertising rau cov neeg. Cov koom haum no yog cov ywj siab ntawm cov neeg thiab muab lawv cov kev txawj ntse thiab views muag neeg cov kev pab los yog cov khoom. Advertising cov koom haum yuav tau tswj branding tswv yim, marketing thiab muag khoom promotions rau nws cov neeg. Rau ib tug advertising lub koom haum, nws yog ib qho tseem ceeb heev kom paub tias lawv yuav ua rau kom kev muag khoom nrog lawv lub dag zog. Muaj tseeb tiag, hais lus,...
Design company Tomato was founded in 1991 in London by John Warwicker, Steve Baker, Dirk Van Dooren, Karl Hyde, Richard Smith, Simon Taylor and Graham Wood. Nyob rau hauv 1994, Michael Horsham and Jason Kedgely joined.
And is having a logo really that important? My answer to both of these questions is an emphatic YES!
As we fast approach the new year, many firms are preparing to launch their 2006 marketing efforts. If you're thinking about hiring a marketing specialist, make sure you consider these 17 key points. 1. Objective Advice. Consultants who are paid fees are more likely to give you unbiased advice than consultants who earn commissions based on the amount of money you spend. If the consultant profits from ad agency commissions, he has an inherent conflict of interest because th...
One of the biggest challenges that any small business faces is finding creative ways to attract new customers.
Starting a small business ranks close to having a child in the 'major life event' category. This can be one of the most stressful times, but if done right, it can also be one of the most rewarding things in your life.
A logo mark is a marketing must-have. Yet many small business owners feel they can't afford one. zoo, guess what? They can!