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If you've been online for a while, either as an internet user searching for information or an online business owner, you might have seen the ups and downs of netpreneurs. You may also, for some extends, get frustrated by the result of your online activities. Especially if you are an online business owner. You just don't see any substantial growth of your online business. What went wrong? You might think. You've bought all the manuals. You've followed all the how tos. Yo...
Every day I talk with professional service providers who do great work, have a valuable service that really helps people'and struggle to get their services used as much as they'd like. They get a lukewarm response after an initial conversation while networking, the referrals come in but don't convert to real business as often as they'd like, and they can't seem to get prospects to see them as that much better than other professionals offering similar services.
Most of us know that bringing targeted traffic to a website is vital for your online business success. But most of us do not know how to bring targeted customers to their website. How do you do? Do you buy website traffic? Or do you just exchange links to get free traffic?
Second in a series of three articles: What if you could reach thousands of prospects, build fruitful, pro-active relationships with them, and stay top-of-mind with them on a regular basis'and not spend a fortune in the process? If this sounds too good to be true, then you've not mastered the art of leveraging your firm's online strategy. A web site is one of the most unique and powerful marketing tools you have, if you develop and use it correctly. It can also be a huge drain of wasted money and resources if you don't know what you're doing.
Q: Is the online world the best place to sell a product or service these days? My friends seem to think that brick and mortar stores will totally disappear in the future. I debate this all the time with them, but it seems to be heading that way. Your thoughts? - Alex H. At last report, Alex, Sam Walton was still resting comfortably in his discounted grave, so I'd say brick and mortar is safe, at least for the next few years. During the dot-com boom the mantra was 'Bric...