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When a friend or co-worker tells you about a product she likes, as women do, and you then bought it too, how would you feel if you found out afterwards that she'd been paid to tell you? Most private product talk among women is not commercial. Among men, nokuba. Think TIVO, iPod, movies or restaurants - people refer those to each other because they love them, not because they get paid to do it. If they did get compensated somehow, and you found out later, would you be as...
This article is designed to introduce relatively unknown management gurus, and their ideas, to managers and professionals in all sectors, but is aimed particularly at providing reading suggestions for those who are studying management development courses or professional qualifications, by distance learning or in the classroom, in order to develop their careers.
While word of mouth attracted new users, it was not until it won Best Family Web site in last year's WebAward competition that things took off for the Family Cookbook Project.
Web host LiquidNet Ltd. has teamed up with Netcom Consulting, Inc. to offer its webmasters the opportunity to enter the mobile text message marketing field via the recently launched MobileSMSMarketing.com service.
Selling-based marketing is built around a selling message, sometimes called a sales pitch. The sales pitch is often delivered using methods that reach out to prospective customers, such as telephone selling, direct mail and door-to-door sales. Education-Based Marketing is built around an educational message, which replaces the sales message. The educational message is commonly delivered to prospective clients through educational means. These include written materials, med...
What does it take to have an award-winning Web site? According to the Web Marketing Association, it takes a combination of qualities.