New Year celebration will never be complete without soaring, flamboyant and colorful fireworks display. It will never be complete when there is nothing luscious on the table to share with the family or close friends. Neither when there is no countdown.
How many companies are finding their IT investments are a major blocker to releasing the benefits of Lean Manufacturing and why a new planning approach is needed.
Implementing marketing segmentation is never a slam dunk and health plans have more difficulty than other firms because of their regulatory environment. Every business function can be mobilized to take full advantage of the opportunities that market segmentation offers.
Stating that we are living in a "world gone mad" may sound a bit drastic, but no one can deny we're hurtling towards an ugly place at a speed we can't control. The economy is going downhill, jobs are being shipped off overseas and even real estate is declining in value. How can we protect our future when our present is so dire? The outlook doesn't have to be bleak. I have the answers.
So when was the last time you interviewed? How did it go for you? My guess is that it went poorly for you and that is no slam on you personally its just that most people fear interviews and lose a lot of jobs as a result. I read something like 85% of people in the work force right now had to go through 5-6 interviews before they landed the job that they are in right now. Now there may be multiple reasons for this figure but let me tell you the overwhelming majority of people,...
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In this article we take a look at the definition of advertising, the benefits of an ad agency and advertising in general plus the online adverting arena and how it can streamline your next campaign.
The recent (December 2005) spate of news about Russia's space program was decidedly mixed. According to Space News, the 17-country European Space Agency (ESA) declined to participate in Russia's $60 million, two-year Clipper manned and winged space vehicle program, a touted alternative to NASA's Crew Exploration Vehicle.
Why more and more consumers are increasingly depending on themselves for unbiased product information and turning away from Buyers Guides? Why websites and blogs have become more acceptable to consumers seeking product information for purchase decisions than buyers guide written by experts?
Years ago when we still worked at corporate, we'd shrink in dismay at being assigned to a team to make certain changes in a policy or in a process. Our first reaction was always, 'another traffic congestion in the making.' To us, team work was synonymous to excessive yak-yak-yak, delays, unnecessary activity and frequent meetings with no meeting of the minds.
Your potential client is in the market for your product or service and you've had a couple of good meetings. Until you're sure you know the complete truth, you can never assume the sale.
Conflict with Partner is one of the major obstacles facing business owners both men and women. Business owners tend to spend countless hours to get their business off the ground and start making profits. Having an angry partner will only cause more anxiety, stress and leave them with an additional obstacle to overcome.
Marketing your professional services is a lot like dating: you have to earn the right to be intimate. In both endeavors, you can't skip or rush through levels of intimacy for the relationship to work. Whether it's a new flame or a new client, you have to build trust that leads to deeper levels of commitment.
Managing or administering a seminar, workshop, roadshow or other type of event, even the seemingly simple, can provide you with headaches that you never thought possible. Being crystal clear about what you and your company actually needs the event to deliver at the earliest possible stage is critical to so many issues. Although holding an event like a seminar or a workshop often evolves out of discussions about sales, marketing and even technical issues like product failur...
If you've been selling for a while, chances are you've been asked to use sales scripts to make cold calls. Maybe you've even made some sales using scripts.
Outsourcing = Global Momentum The global business landscape has changed dramatically in the last couple of years thanks to growth of outsourcing. Outsourcing has gained strength as a management strategy for sustaining global growth as well competitive advantage to overcome the challenges of ever growing business complexities. So whether it's a Fortune 100 transnationals or even a small enterprise, everyone is looking at outsourcing as a key growth engine thanks to the inc...
Pens are used by almost everybody, from students, professionals, housewives, company executives and virtually in any type of job. Therefore making a promotional pen that contains the company logo, a product name, a company design and any marketing idea that a company wants the public to see is definitely effective. It reminds your customer of your company each time the pen is used. Promotional pens could be used as low-cost promo at the point of sale or as a better-quality pr...