Your Title is Key Grab them at "hello" by starting with an event title that captures the key benefit of attending "Eliminate 80% of Registration Hassles with Online Registration." If you get their excitement flowing right away, they will seek out reasons to support that feeling instead of being skeptical as they read on. "How others have benefited from attending this event:" Testimonials are a great way to give credibility to the benefits of your program. Collect an...
I get calls every week from lawyers saying they
Does your business needs an outside accountant? It all depends. If you require an audited or reviewed financial statement, then, yes, you need a CPA. In any event, it is always a good idea to maintain a relationship with an accountant no matter how small your business. Whether your accountant is a CPA is up to you. The real question is: To what extent do you need outside accounting services? That also depends on you and the nature of your business. I always start with...
In summary, whether businesses are large or small, local or national, they have one thing in common: the need to promote a product or service to consumers. Truck-side ads are an affordable and effective alternative.Todays marketing must engage the consumer, offers Sage, With the average American being exposed to over 600,000 media messages a year, any medium that pushes through the clutter is impressive and thats just what this one does.
You've published a website right? You realize that it's a meaningless endeavor unless you get some good traffic. You have absolutely no money for expensive advertising campaigns. In fact, your advertising budget is virtually non-existent. Read on to discover some simple methods to get good free traffic.
The world today is based on work. You work for someone else. You work for yourself. You own your own business and you work at that. You own someone else's business, and they work for you. You're a mover and a shaker, and people everywhere work because of you and your influence. Work work work work work! Do you like to work? Do you enjoy commuting every single day, wasting hours and hours of your life behind the wheel? Do you love your boss? Do your co-workers inspire yo...
Pay scales in business aviation vary widely compared to commercial carriers. Overall, the field is much more lucrative if you are willing to work hard and keep your options open.
Advertising balloons - also known as advertising blimps and advertising inflatables - are an incredibly cost-effective method of gaining the attention of passersby and turning prospects into customers.
Labels do not have to black and white bores. In fact, label printers can produce amazing color labels that can increase consumer attention and sales. Some industry pros maintain that a color label is about fifty percent more effective than a black and white option with respect to attracting a consumer's eye. Anyone using labels on a retail product should certainly consider using the full color solutions offered by label printers.
Wouldn't it be great if every prospective customer you had came right out and said, 'Here's what is most important to my company; and here's what I need your product to do for me'? That would definitely increase your closing ratio. Usually, however, discovering a customer's hot buttons is not quite that simple. You have to create an enticement before you can get through it and push that button. One way to do this is through the use of banners. Banners are flag-like pi...
Why more and more consumers are increasingly depending on themselves for unbiased product information and turning away from Buyers Guides? Why websites and blogs have become more acceptable to consumers seeking product information for purchase decisions than buyers guide written by experts?
Let’s analyze how these common vices can affect your business and your overall income. You may think that the concept of deadly sins is a religious one and do not apply to you, but you may call them negative tendencies if you want. The fact is that you can find them in more or less intensity within most people.
Most of us design our cold calling around scripts and strategies. Isnt that how weve been taught by the sales gurus? Scripts are linear and systematic so you can move calls in the direction you want them to go. Sales strategies do the exact same thing.
Etiquette is not just for the dinning room. In recent years it has become more important to have proper etiquette in the office as well. How you act in the office is just as important as how well you do your job and can make a big difference when raises and promotions are handed out.
Last week we talked about a few of the ways to test the feasibility of a business idea to help determine if the idea really had merit or just looked good on the surface. To recap, I said don't bet the farm on the opinions of friends and family, consult with knowledgeable business experts, and conduct a SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis. This week let's take it a step further and talk about the creation of a formal Feasibility Plan which will he...
The Real Way to Determine Your Marketing Return on Investment
Cold calling the old way is a painful struggle. Change Your Mental Objective Before You Make the Call. If you're like most people who make cold calls, you're hoping to make a sale -- or at least an appointment -- before you even pick up the phone. The problem is, the people you call somehow always pick up on your mindset immediately.