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Tipical Mistakes in Marketing

To prevent the risks of a promotion campaign for our products or services, I'm talking about email campaigns, it is recommended to study some of the most common mistakes that can be made in this situation

Creating Customer Loyalty For Your Business

Creating Customer Loyalty for Your Business Strategize and Plan For Loyalty! These four factors will greatly affect your ability to build a loyal customer base: 1. Products that are highly differentiated from those of the competition. 2. Higher-end products where price is not the primary buying factor. 3. Products with a high service component. 4. Multiple products for the same customer. 1. Market To Your Own Customers Giving a lot of thought to your m..

How Do Non-Profits Handle SEM? Straight Talk With The American Cancer Society

I recently had the opportunity to discuss SEO/SEM with a non-profit organization. The conversation didn't start with SEO/SEM but I got to thinking ' how does a non-profit do SEO/SEM? Having been in the industry a while I have a pretty good idea what the going rate is for professional SEM and I find it hard to believe that a non-profit firm would invest in it, knowing that in some cases it's hard to measure. What you are about to read is an interview with the Director of...

Four Must Use Secrets to Dominate the Market

Every business man and woman has a company in mind that symbolizes successful business to them. For me, its Microsoft and Bill Gates. I know that not everyone likes Microsoft, but hey I remember the virtual Stone Age that ruled in the world before Windows!

Get More Marketing Value From Recruitment Software

Offering high levels of process automation, recruitment software plays an indispensable part in reducing a staffing agency's administrative burden. However, today's recruitment applications are designed to do a whole lot more than just reduce paperwork. They can make a significant contribution to a company's marketing and sales activity. Effective client contact management and timely, personalised business communications are essential to the success of any recruitment comp...

Is Direct Mail Still Worth Investing On?

Everybody these days has an email address. It's no longer even a question of if somebody has one, but rather, how many they have. From this common truth, it can be said that most people from the young- to the mid-age bracket can be reached electronically. For people in the marketing industry, we then start thinking, with email technology so popular, one of the best ways to tap into new clients and get the word out is through email marketing, right?

How to Make More Sales by Using Humor

If you are a salesperson doing a PowerPoint presentation or you simply have to talk in front of a large group of people, then you know how hard it is to get your ideas across. Here is one trick I've learned the hard way that will help you and will make your job a whole lot easier!

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