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Seven Ways to Use Market Segmentation at a Health Plan

Implementing marketing segmentation is never a slam dunk and health plans have more difficulty than other firms because of their regulatory environment. Every business function can be mobilized to take full advantage of the opportunities that market segmentation offers.

The Secrets Of Pricing, Making It Your Advantage

An often-neglected part of home business is the pricing of your services. You know what you can do, you know there's a market for it, but do you know how much you can get away with charging, without putting the customers off? Here are a few tips to maximise your profit margin. Find Out What Your Competitors Charge. Ring round some of your competitors (you might want to use a fake name), and find out what they're charging for the services you offer. You can then make a p...

Market Failures And Business Cycles (Part 2)

Continued from Part 1 .... Something reverse can happen which would be even more damaging than the just discussed case. Instead of Consumption growing at a faster rate than Savings, it might so happen that Savings and Investment grow at a much faster rate than Consumption. For example, prior to Great Depression, the importance of aggregate demand as explained by Keynes was not understood. As a result government policies normally favored huge Investments and were not geared...

Ten Entrepreneurial Mistakes

It's hard to avoid certain mistakes, especially when you face a situation for the first time. In fact, many of the following mistakes are hard to avoid even if you're an old hand. Of course, these are not the only mistakes CEOs make, but they sure are common enough. Take the following self assessment: give yourself ten points for each of these entrepreneurial blunders you are in the process of making. Deduct five points for those you have narrowly avoided. Your score, of cour...

Great Tips For Buying Cheap Magazine Subscriptions

When it comes to shopping everyone wants the most value for their money. The idea is to pay as little as possible and receive as much as possible in return. Smart shoppers know that cheap pricing does not always translate into the most value for your dollar. Something that seems like a phenomenal deal could turn out to be a nightmare. Buyers can find themselves saddled with products of inferior quality or poor customer service. Shoppers searching for cheap magazine subscri...

Chemical Engineering – A Convincing Argument

Professor: So...You are interested in studying Chemical Engineering? Student: Mmmm. Dunno, all that pollution and stuff is pretty bad. Professor: You think the industry is the source of most pollution then? Student: Obviously. Professor: You have done research into this? Student: Hummph. No need to, everyone knows that is true. Professor: Really? My research tells me differently. Tell me, what do you mean when you say pollution? Student: Smells, poisoned ...

The Economies of the Middle East

On February 24, 2003, in the Islamic Financial Forum in Dubai, Brad Bourland, chief economist for the Saudi American Bank (SAMBA), breached the embarrassed silence that invariably enshrouds speakers in Middle Eastern get-togethers.

To Go Or No Go, That Is The Question

Last week we talked about a few of the ways to test the feasibility of a business idea to help determine if the idea really had merit or just looked good on the surface. To recap, I said don't bet the farm on the opinions of friends and family, consult with knowledgeable business experts, and conduct a SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis. This week let's take it a step further and talk about the creation of a formal Feasibility Plan which will he...

Website marketing for expert witnesses: templates save time and money

You know its time for a new web site to promote your expert witness practice if: 1) your home page features a button that says click here to skip intro; 2) your webmaster quit over two years ago and you have not had time to find a replacement; 3) your web site still features a visitor counter; or 4) your web site uses frames.

A Successful List Means Profit Increase

It is a tough world out there, especially in the world of cyberspace. The internet has brought with it many technological innovations, yet with it came along an influx of websites. The opportunities to make money online are there, but the competition is tough. The best option for survival is to have a solid relationship with your subscribers. Internet marketing is obviously different than offline marketing. In order for your website to stand a chance against all the milli...

Employee Retention: What Employee Turnover Really Costs Your Company

It's one of the largest costs in all different types of organizations, yet it's also one of the most unknown costs. It's employee turnover. Companies routinely record and report costs such as wages and benefits, Workman's Compensation Insurance, utilities, materials, and space, yet most companies have no and report the cost of employee turnover. It can be much higher than you think. How Much is it Costing You? Several well-regarded studies have recently estimated the...

Law Practice Management How To Determine Your Fees

Want to get "top dollar" for your work? Are you under pricing yourself? Are you afraid to raise your fees? Don't know what benchmarks to use in your pricing decisions? Do you know when you are in danger with your pricing decisions? This article will answer these questions and more.

Entrepreneurial Myths: The Truth Behind Them

There are typical barriers that so called friends and advisors, put in your way if you are thinking of starting a business. The barriers to starting a business are built on the back of myths about the pitfalls and challenges which surround running your own business. We take a look at some of these myths and reveal them to be exactly that ' just myths!

Starting A Retail Business ‘ Retail Key Performance Indicators (KPI) Maximise Sales

Starting a retail business means you're excited. Did you know ' by adopting Best Practice Retail Sales Performance Standards you can immediately increase your sales and profit expectations by as much as 30%! Why ' because achieving sales objectives is more than just about what's on your shelves and what your store looks like ' it's about having a customer focused mentality driven by key performance indicators (KPI) to inform staff at every level about the condition of the ...

3 Steps To Getting Highly Motivated Prospects Or Customers

With the many ways to advertise, it is easy to sometimes be in a rush to just get something out somewhere. But, no matter where you plan to advertise, there are several basic fundamentals that will help create advertisements that are effective and profitable. Here are three that will get you headed in the right direction. 1. First on the check list is; is your unique selling position (USP) clear and provoking? You need to find out what makes your business different from...

Does Sales Training Matter?

Of the 4,158 colleges and universities in the United States, only 35 offer sales curricula. Nevertheless, more than 50% of the 1.3 million college graduates in 2007 will become professional sellers on the first day of their employment. Yet, turnover rates, attrition and failure in-the-field for these young salespeople are astounding.

5 Keys to Choosing Plate Roll Machines

Between diminishing factory orders and increasing labor and energy costs, companies that use plate metal in their fabricating processes are finding their profit margins increasingly pinched. Yet, manufacturers must still invest in new production equipment -- whether to replace obsolete equipment or to take advantage of new business opportunities -- in order to remain competitive.

Farming with GPS

Ever since I have been able to use Garmin GPS I can now grow crops more effectively than before. You might wonder to yourself 'How can some Podunk farmer grow better with GPS?' Well, first of all, we're not all like that, and secondly the trick is how you manage it on your land.

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