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Seven Ways to Use Market Segmentation at a Health Plan

Implementing marketing segmentation is never a slam dunk and health plans have more difficulty than other firms because of their regulatory environment. Every business function can be mobilized to take full advantage of the opportunities that market segmentation offers.

The Secrets Of Pricing, Making It Your Advantage

An often-neglected part of home business is the pricing of your services. You know what you can do, you know there's a market for it, but do you know how much you can get away with charging, without putting the customers off? Here are a few tips to maximise your profit margin. Find Out What Your Competitors Charge. Ring round some of your competitors (you might want to use a fake name), and find out what they're charging for the services you offer. You can then make a p...

Market Failures And Business Cycles (Part 2)

Continued from Part 1 .... Something reverse can happen which would be even more damaging than the just discussed case. Instead of Consumption growing at a faster rate than Savings, it might so happen that Savings and Investment grow at a much faster rate than Consumption. For example, prior to Great Depression, the importance of aggregate demand as explained by Keynes was not understood. As a result government policies normally favored huge Investments and were not geared...

Ten Entrepreneurial Mistakes

It's hard to avoid certain mistakes, especially when you face a situation for the first time. In fact, many of the following mistakes are hard to avoid even if you're an old hand. Of course, these are not the only mistakes CEOs make, but they sure are common enough. Take the following self assessment: give yourself ten points for each of these entrepreneurial blunders you are in the process of making. Deduct five points for those you have narrowly avoided. Your score, of cour...

Great Tips For Buying Cheap Magazine Subscriptions

When it comes to shopping everyone wants the most value for their money. The idea is to pay as little as possible and receive as much as possible in return. Smart shoppers know that cheap pricing does not always translate into the most value for your dollar. Something that seems like a phenomenal deal could turn out to be a nightmare. Buyers can find themselves saddled with products of inferior quality or poor customer service. Shoppers searching for cheap magazine subscri...

Chemical Engineering – A Convincing Argument

Professor: So...You are interested in studying Chemical Engineering? Student: Mmmm. Dunno, all that pollution and stuff is pretty bad. Professor: You think the industry is the source of most pollution then? Student: Obviously. Professor: You have done research into this? Student: Hummph. No need to, everyone knows that is true. Professor: Really? My research tells me differently. Tell me, what do you mean when you say pollution? Student: Smells, poisoned ...

The Economies of the Middle East

On February 24, 2003, in the Islamic Financial Forum in Dubai, Brad Bourland, chief economist for the Saudi American Bank (SAMBA), breached the embarrassed silence that invariably enshrouds speakers in Middle Eastern get-togethers.

To Go Or No Go, That Is The Question

Last week we talked about a few of the ways to test the feasibility of a business idea to help determine if the idea really had merit or just looked good on the surface. To recap, I said don't bet the farm on the opinions of friends and family, consult with knowledgeable business experts, and conduct a SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis. This week let's take it a step further and talk about the creation of a formal Feasibility Plan which will he...

Website marketing for expert witnesses: templates save time and money

You know its time for a new web site to promote your expert witness practice if: 1) your home page features a button that says click here to skip intro; 2) your webmaster quit over two years ago and you have not had time to find a replacement; 3) your web site still features a visitor counter; or 4) your web site uses frames.

A Successful List Means Profit Increase

It is a tough world out there, especially in the world of cyberspace. The internet has brought with it many technological innovations, yet with it came along an influx of websites. The opportunities to make money online are there, but the competition is tough. The best option for survival is to have a solid relationship with your subscribers. Internet marketing is obviously different than offline marketing. In order for your website to stand a chance against all the milli...

Employee Retention: What Employee Turnover Really Costs Your Company

It's one of the largest costs in all different types of organizations, yet it's also one of the most unknown costs. It's employee turnover. Companies routinely record and report costs such as wages and benefits, Workman's Compensation Insurance, utilities, materials, and space, yet most companies have no and report the cost of employee turnover. It can be much higher than you think. How Much is it Costing You? Several well-regarded studies have recently estimated the...

Law Practice Management How To Determine Your Fees

Want to get "top dollar" for your work? Are you under pricing yourself? Are you afraid to raise your fees? Don't know what benchmarks to use in your pricing decisions? Do you know when you are in danger with your pricing decisions? This article will answer these questions and more.

Entrepreneurial Myths: The Truth Behind Them

There are typical barriers that so called friends and advisors, put in your way if you are thinking of starting a business. The barriers to starting a business are built on the back of myths about the pitfalls and challenges which surround running your own business. We take a look at some of these myths and reveal them to be exactly that ' just myths!

Starting A Retail Business ‘ Retail Key Performance Indicators (KPI) Maximise Sales

Starting a retail business means you're excited. Did you know ' by adopting Best Practice Retail Sales Performance Standards you can immediately increase your sales and profit expectations by as much as 30%! Why ' because achieving sales objectives is more than just about what's on your shelves and what your store looks like ' it's about having a customer focused mentality driven by key performance indicators (KPI) to inform staff at every level about the condition of the ...

3 Steps To Getting Highly Motivated Prospects Or Customers

With the many ways to advertise, it is easy to sometimes be in a rush to just get something out somewhere. But, no matter where you plan to advertise, there are several basic fundamentals that will help create advertisements that are effective and profitable. Here are three that will get you headed in the right direction. 1. First on the check list is; is your unique selling position (USP) clear and provoking? You need to find out what makes your business different from...

Does Sales Training Matter?

Of the 4,158 colleges and universities in the United States, only 35 offer sales curricula. Nevertheless, more than 50% of the 1.3 million college graduates in 2007 will become professional sellers on the first day of their employment. Yet, turnover rates, attrition and failure in-the-field for these young salespeople are astounding.

5 Keys to Choosing Plate Roll Machines

Between diminishing factory orders and increasing labor and energy costs, companies that use plate metal in their fabricating processes are finding their profit margins increasingly pinched. Yet, manufacturers must still invest in new production equipment -- whether to replace obsolete equipment or to take advantage of new business opportunities -- in order to remain competitive.

Farming with GPS

Ever since I have been able to use Garmin GPS I can now grow crops more effectively than before. You might wonder to yourself 'How can some Podunk farmer grow better with GPS?' Well, first of all, we're not all like that, and secondly the trick is how you manage it on your land.

Interviewing Skills: Presentation of Your Work History

It may take you some time and self-exploration to identify it, but there are always some aspects of your work history that carry a positive spin. Don't be afraid to dwell on your strong points no matter how unimpressive you fear your prior jobs may seem.

Write A Winning Business Plan-The Neatest Trick In The Book

'Writing a business plan' sounds really tough, and it can be. But there are a number of things the smart entrepreneur can do to make it easier. For instance, justwhatkindofstuffyouthinkgetsreadlikethis? Imagine pages full of that, with virtually no margins, no paragraph breaks, no breathing room. Lenders, investors and angel investors are confronted with piles of business plans like that every day. Take a breath. Then lure your reader into the plan with snappy headlines...

How To Start A Vending Machine Business

If you've been considering your business options, vending machines are certainly worth putting on the list. There are some nice profits to be made. Vending machines can be owned or rented by a store owner or by an entrepreneur that distributes the vending machines among store locations. Once you obtain the vending machines you want, you need to find locations for them and keep them stocked with merchandise. If you own your machines, the profits you make are usually shar...

Consumer Directed Healthcare – A New trend

In post liberalisation India the healthcare industry is waking up to the fact that the consumer has to be pursued and enticed into visiting healthcare facilities of a particular brand and to buy healthcare products of a particular brand.

The Worldwide Battery Trade Powerhouse Going Strong

The world wide battery market is worth roughly 55 billion US dollars, of which roughly 5 billion dollars is allocated to rechargeable (secondary) batteries. The growth is estimated at 6 percent annually through 2011. Indonesia, India, France, Germany and South Korea will record some of the strongest market gains.

Anything But Team Building

Mention 'team building' in almost any office or company and you will likely get long faces, groans, and maybe even some good old-fashioned heckling. People avoid voluntary team building seminars and classes like voting. You practically have to bribe them and close down the bars and liquor stores in order to get them to attend'much like voting! But, team building is an important tool that will help any organization remain competitive in this fiercely global marketplace. One...

4 Steps to Unbeatable Advertising

It's difficult to reach your buisness goals if you don't have the right materials and/or the information to help your buisness reach the success it's capable of. These four competitive marketing strategies are needed to produce an extremely successful buisness.

Growing your VAR Business

Although competitive pressures are intense, the VAR market is highly robust and can be quite lucrative. The continuing emergence of new and replacement technologies such as Microsoft's Vista, RFID, Mobile communications, and security, makes the market poised for another round of tremendous expansion.

Cash Flow – How To Collect 98% Of Business Debts In 28 Days

The most common cause of businesses failing is a lack of cash flow. Cash flow is the money coming in, compared to money going out. Your business plan will identify where, and when, your major business expenditures occur. These are unlikely times when your income is at a maximum. Businesses often run into cash flow problems because their customers delay paying their bills, or when their customers cannot pay their bills at all. Many individuals delay paying bills until...

The Confidence To Create Your First Information Product

It's no secret that information products can be a highly profitable online business. For products like ebooks, mp3 recordings and other digital downloads, the start-up and overhead costs are minimal ' allowing for a high profit margin. In addition, the ability to attract affiliates with high commission percentage gives you a great advantage in the online marketplace. But maybe you just don't think your idea is good enough. Or maybe you don't think you're a good enough writer....

Selecting Salespeople From Outside Your Industry

There is an old saying in the computer world that dates back to the days of mainframes and terminals. These early computers cost tens of thousands of dollars and there were a handful of competitors in that market space. The dominant player was IBM who was often the highest priced option even though the competitive solutions were fairly similar. IBM's market-leading position created a security blanket for buyers that developed into a common phrase ' 'Nobody was ever fired for ...

Creating A Trade Show Budget

Setting up a display at a trade show is expensive business. You have to rent the space, create a display, promote it, stock it, and staff it. Before you decide to get involved, take a serious look at the costs of all of these components. Start planning well ahead. You already know this, right? Keep yourself as organized as possible right from the beginning -- even before you book your space. You know how carefully today's brides plan their weddings. Months, even years ahea...

A Critical Tip To Make An Outsourcing Project Successful

Understanding what you want to accomplish is critical to a successful outsourcing venture. Although there are many who claim to offer offshoring procurement services, the fact remains that only the business contemplating outsourcing can determine the what, who and when of any offshore service project. To this end, a business needs to understand the WHAT of any outsourcing project. The what of course, is what will be outsourced.

Yellow Page Advertising For Lawyers – Where Have All The Calls Gone?

I get calls every week from lawyers saying they're not getting calls anymore from yellow page advertising. Having done quite well in the past, they're afraid to discontinue the advertising. They want to know what's going on and what to do. Apparently, lawyers are not the only ones. In his article "Quit wasting money on Yellow Page advertising" by Peter Fernandez, D.C., a yellow page, print advertising and practice management consultant for chiropractors, Dr. Fernandez answ...

New Xbox 360 Sales Tactic?

In a statement that surprised gamers and non-gamers alike, Peter Moore of Microsoft Xbox, endorsed Nintendo's new Wii console. Speculations circulated whether this statement by Moore was a genuine praise or a calculated move designed to offset the launch of Sony PlayStation 3. Moore even referred to himself as a big fan of the Nintendo console. He suggested that for the price of a PS3, gamers would be able to get a new Xbox 360 plus a Nintendo Wii, with some leftover for a fe...

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