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Love My Dentist

I love my dentist! When is the last time you could say that about yours? True, dentists do tend to get a bad rap (remember Steve Martin's sadistic character in the movie, Little Shop of Horrors?). But even real-life visits to the dentist aren't high on the list of relaxing things to do. So what does my dentist have to do with marketing? Everything. And the reasons why my dentist has more private pay clients than they can handle and is a referral-receiving machine, are marketing lessons we can all take to the bank.

Starting Your Own Business

Once you make up your mind you want to go into business for yourself, that leads to a number of important decisions. You know you want to be your own boss, but you're not sure what kind of business to go into. Here are two different ways of addressing this question. The "Production Model" of Doing Business Most of us start out in business by applying what we might call the "production model". We are all capable of doing certain things -- cutting hair, cooking food, fram...

Define A New Niche To Seize A Big Competitive Advantage When Marketing Legal Services

When marketing legal services, generalities fail and specifics persuade. The same is true when you decide which legal services you wish to feature in your attorney marketing program. When you practice in various areas of the law, your prospects and referral sources see you as a generalist. Often, they don't remember you for any particular area of practice. In their minds, your image is blurred. On the other hand, when you practice in one narrow area of the law, your p...

Part II – Marketing For Law Firms Via Attorney-Client Matching Services

What are these new attorney-client matching services? Who are the players? What do they cost? What is the risk to me? What is the return for me? What is the buzz on them? Are they ethical as marketing for law firms? Will they save me money and are they for me? Will they get me clients I would not have otherwise? The answers to these questions was begun in Part I which focused on the facts of this marketing for law firms vehicle. Part II, gives you "the rest of the story" per Paul Harvey.

Killer App for e-commerce

Product Information Management, PIM for short, is fast emerging as a "must have" application. Customers demand perfect product data and need your product information to be accurate and easily accessible before they buy. Product information tools, affordable and easy to deploy, pay off by increasing sales.

Marketing For Law Firms Via Attorney-Client Matching Services – Part II

What are these new attorney-client matching services? Who are the players? What do they cost? What is the risk to me? What is the return for me? What is the buzz on them? Are they ethical as marketing for law firms? Will they save me money and are they for me? Will they get me clients I would not have otherwise? The answers to these questions was begun in Part 1 which focused on the facts of this marketing for law firms vehicle. This article, Part II, gives you "the rest of ...

Thinking of selling your company?

Making the decision to sell your company is a tough one. However, when you decide to do so, make sure it's a priority in your life. A common mistake is when a seller starts the marketing process and it's not a priority, it's becomes obvious to buyers. Unlike a residential real estate transaction, there are only a limited number of buyers for any business. If a buyer walks, many times they will not come back.

Learning to Think Like a Customer: Selling Tips for Success

Fact number one: potential customers buy for personal reasons (theirs), not ours. They could care less about our company, glitzy website, or how long the list of product features so skillfully displayed. They only care about the oldest motivation in the book WII-FM (whats in it for ME!)

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