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Taking a Page from Richard Thalheimer’s Book

Richard Thalheimer is a well respected business man and entrepreneur. This article describes how Richard Thalheimer broke into business and what endeavors he is now pursuing in order to improve the consumer online retail experience.

Top Ten Questions to Ask YOurself When Selecting Your Target Market

Target Market is defined as the group to which you aim your marketing efforts. The more clearly you define and understand your market, the better you can market directly to that group. Talk their language, answer their problems, and show that your really 'get' them and they are more likely to do business with you. Here are some questions to help you better define your target market.

Better Approach for Bigger Results

Catalogs are one way of getting your products recognized in the market. Most customers would ask for a catalog before purchasing so if you have one in hand you can easily address your customers needs.

Generating Buzz: The Benefits Of Public Relations Marketing

Public Relations Marketing Overview The key to the success of any business lies in having a plan for effective public relations marketing in place. Whether a business is centered around real estate, product sales, service providing or education and training, the benefits of public relations marketing can be clearly identified by increased revenues on the bottom line. Regardless of the quality of the product or service being offered, if people don't know if exists, they won...

9 Packaging Trends That Will “Connect” You With Consumers

Today's consumer is a moving target. Choosing the right consumer and the right demographic to target is an important decision. Monitoring what is hot and what's not can dramatically influence a package design's success or failure. Package design is an integral way to connect with your customer. But do you clearly understand the needs and wants of these elusive markets?

Make Customers Come Back – Winning Customer Retention Strategies

Customer Retention marketing is a tactically-driven strategy to keep relationships with customers going and increase customer interest. This strategy relies on the study of customer behavior. Here are the basic tenets of a marketer that seeks to increase customer retention: 1. Past and Current customer behavior This is the best predictor of how customers will behave in the future. They are the characteristics marketers should most often look at. Analyzing customer tend...

A Heavy Global Industry

The global demand for heavy construction equipment has increased dramatically over the preceding years. This demand of heavy construction equipment is highly accredited in part to the recovery from a recession in assorted Asian countries, as well as in Latin America, Russia, and Africa. Regardless of the fact that the heavy construction equipment industry is not as heavily concentrated as it had been in previous years, acquisitions are still going strong and substantial partn...

Failing To Plan Your Business Financing Can Be A Death Sentence For Your Business

Most businesses start out thinking the first thing they need is a great business plan. The popular myth is that potential lenders will place great stock in your business plan as a major consideration for approving the financing you need. While a well written business plan will assist you when you are seeking financing, it is far down on the lender's list behind things such as your business management team's experience, your past business successes and your 'lending charact...

Authentic info – Work online from home to earn money !

Are there real work at home jobs ? Yes there are some, but, authentic work at home opportunities are hard to find. You need to spend a good deal of time searching for legitimate work from home jobs. Sometimes one feels that to fine legitimate work at home is even harder then finding traditional work. Well, there are some legit work at home ......

Yahoo Acquires Popular Behavioral Ad Firm

Yahoo inc, the California-based search engine, announced recently that it has purchased BlueLithium, the fifth largest online ad network in the U.S. for $300 million, in with the goal of cornering the ever popular market of behavioral ad targeting.

Book Marketing 101

The most common mistake people make when self publishing their books is to ignore marketing until it is too late.

Billboards in Focus

Billboard advertising is considered the hottest advertising medium of the third millennium. They are a unique advertising medium.

Does Sales Training Matter?

Of the 4,158 colleges and universities in the United States, only 35 offer sales curricula. Nevertheless, more than 50% of the 1.3 million college graduates in 2007 will become professional sellers on the first day of their employment. Yet, turnover rates, attrition and failure in-the-field for these young salespeople are astounding.

Targeting Niche Markets

Many products available on the market are geared towards a specific group of consumers. They are created and advertised with this group of individuals in mind and if effective they should cater to the needs or wants of this group. Since in many cases the intended market has specific needs it is important that advertising clearly showcases these needs for the targeted demographic to identify. As with introducing any new product or invention it is vitally important that your cr...

Have You Ever Wanted to Mystery Shop?

If you have heard of Mystery Shopping, chances are you thought it was a scam. In reality, Mystery Shopping is real and you can get started applying for actual jobs today. Three industry book reviews from the Shop Logs October 2005 newsletter reveal the information that could launch your next career.

Advertising: Relationships vs Business Decisions

Buying advertising media based on interpersonal relationships is a common mistake made by small businesses. This strategy throws the business's strategic marketing plan into the winds of chance in exchange for the warm and fuzzy feelings that come with doing business among friends.

A Reality Check On Your Marketing Strategy

The 'Marketing Scenario' is a practical tool designed to help you make sure that you have a winning marketing strategy to support your brand. You will do a reality check on those dreams of success to learn if they make any sense.

Whats and Hows of Singapore Entrepreneur Pass

Are you a foreign national who would like to move to Singapore and start a new business? Or perhaps you are currently on an employment pass working for another company in Singapore but would rather quit and incorporate your own business here? If the answer to any one of the above is 'yes', the Singapore Entrepreneur Pass (EntrePass) is for you.

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